While reading through "Launching the Imagination" by Mary Stewart, a few images caught my eye. One such being figure 2.8A-C (41). Pictured are 6 different squares, each with the same color of blue in the center. Bordering and filling this blue are 6 different colors. These different colors serve the purpose of showing how different the blue can look depending on the color in its' background. This figure really opened my eyes as to how color can alter the brain. If a simple color switch on the background of a square could seem to alter a color enough to make it seem like it is a different color, then how much does color play come into effect with advertisements? This would be the perfect way to potentially use a similar advertisement to save money and time through doing a spin off of a previously used ad. How interesting!