Nike does it again

In the Nike ad, displayed in Launching the Imagination, Nike advertisers appeal to many audiences through the use of humor and motivation (338). A man of 80 years old is pictured running. The words say, "I run 17 miles every morning. People ask me how I keep my teeth from chattering in the wintertime. I leave them in my locker." The ad appeals to young audiences in showing them that if an 80 year old can continue running, even at his age, then exercising should be no problem for them as they are younger and should be able to handle at least the 17 miles the 80 year old accomplishes daily. On the other hand, this also appeals to the older generation because it would convince them to try some kind of physical exercise again. Well played, Nike.